The Upfirst
Made for small businesses that want an affordable AI receptionist priced per call — law firms, real estate, property management, contractors, salons, vets and more.
AI answering service for small businesses that answers calls 24/7, books appointments, texts callers, transfers calls and sends instant call summaries. See the plans and prices below.
Created by upfirst.ai
Based on public information — not tested
Last checked: · sources linked below
- No free plan
- Prices published
- Checked 1 Nov 2026
- Independent, not affiliated
How it works for your business
Made for: law firms, real estate agents, property managers, contractors and home services, salons, veterinary clinics, chiropractors, insurance agencies
- You miss calls while you're with a client or on a job AI receptionist answers every call, or just missed and after-hours ones Fewer lost leads and clients
- Booking appointments by phone takes your time Books straight into your calendar (Google, Outlook, Clio, Calendly and more) More appointments without phone tag
- You don't know what a caller needed until you call back Instant summary by text or email the moment the call ends Faster, better-informed callbacks
- Spam calls waste time and money Spam blocking — junk calls aren't counted You pay only for real calls
What it does for you
Key things Upfirst is built to do
Answers every call, only missed calls, or only after-hours calls
Instant call summaries by text or email after each call
Call recordings and transcripts
Warm call transfers to you or your team
Books appointments into Google, Outlook, Clio, Acuity, Calendly, Square and more
Texts callers mid-call
Who it's for
Is Upfirst right for you?
Best for
Small businesses that want an affordable AI receptionist priced per call — law firms, real estate, property management, contractors, salons, vets and more.
Industries
Also filed under: Voice and Phone · Scheduling and Booking · Lead Follow-Up
Pricing
Upfirst pricing
Pricing as summarised from the vendor's own pages.
Prices change. Confirm on the vendor's own pricing page before you buy.
Buy / try UpfirstGet started
How to get started with Upfirst
- Start the free trial
Sign up at app.upfirst.ai/sign-up — 14 days free, no credit card — and pick your Upfirst phone number (your business line doesn't change).
- Enter your website
Upfirst uses your website as a starting point to train your receptionist.
- Customize it
Set the greeting, the questions it asks, answers to common questions, call transfers and texts to callers — in the dashboard, or by connecting Upfirst to ChatGPT or Claude and telling it what you want.
- Connect your calendar or CRM
Connect your calendar for booking and your CRM through Zapier or custom actions.
- Test with a real call
Call your Upfirst number as a customer, read the transcript and fix anything it got wrong.
- Forward your business line
Forward all calls, only missed calls or only after-hours calls to your Upfirst number from your phone's or phone system's settings.
What you need
- A business phone line (cell, landline or VoIP) that supports call forwarding — or port your number
- Your website and the answers to your most common calls
- A calendar (Google, Outlook, Clio, Calendly, etc.) if you want bookings
Steps summarised from Upfirst's own documentation, checked .
Easy-Start Score
How easy is it to get started?
Two points per check, from public information only. Unknown never counts as a fail. How we score
Worth knowing before you start
Priced per answered call with overage fees ($0.70–$1.50 per extra call). White-glove onboarding and custom integrations only on Pro and Scale plans.
Compare before you choose
Alternatives to Upfirst
Similar tools, ranked by how easy they are to start with.
Cevanos
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See details →Questions
Quick answers about Upfirst
At a glance: Upfirst: AI answering service for small businesses that answers calls 24/7, books appointments, texts callers, transfers calls and sends instant call summaries. Best for small businesses that want an affordable AI receptionist priced per call — law firms, real estate, property management, contractors, salons, vets and more. It has no free plan.
Does Upfirst have a free plan?
No. Pricing as listed by the vendor: Starter $24.95/mo (30 calls, $1.50 per extra call), Premium $59.95/mo (90 calls, $1/extra), Pro $159.95/mo (300 calls, $0.75/extra), Scale $299/mo (600 calls, $0.70/extra), Custom above 600 calls; annual billing 20% off. 14-day free trial, no credit card required.
How much does Upfirst cost?
Starter $24.95/mo (30 calls, $1.50 per extra call), Premium $59.95/mo (90 calls, $1/extra), Pro $159.95/mo (300 calls, $0.75/extra), Scale $299/mo (600 calls, $0.70/extra), Custom above 600 calls; annual billing 20% off. 14-day free trial, no credit card required. Prices change, so confirm on Upfirst's own pricing page before you buy.
Who is Upfirst best for?
Small businesses that want an affordable AI receptionist priced per call — law firms, real estate, property management, contractors, salons, vets and more.
What can Upfirst do?
Answers every call, only missed calls, or only after-hours calls. Instant call summaries by text or email after each call. Call recordings and transcripts. Warm call transfers to you or your team. Books appointments into Google, Outlook, Clio, Acuity, Calendly, Square and more. Texts callers mid-call. Spam call blocking. 35+ languages with translated transcripts. Remembers returning callers. Zapier and custom API actions to push caller details into your CRM. Set it up by talking to ChatGPT or Claude.
What should I know before starting with Upfirst?
Priced per answered call with overage fees ($0.70–$1.50 per extra call). White-glove onboarding and custom integrations only on Pro and Scale plans.
What are the alternatives to Upfirst?
Similar tools in our directory include Cevanos, ClawEase, ElevenLabs Agents and Reception by ElevenAgents, ranked by how easy they are to start with.
How do I get started with Upfirst?
1. Start the free trial. Sign up at app.upfirst.ai/sign-up — 14 days free, no credit card — and pick your Upfirst phone number (your business line doesn't change). 2. Enter your website. Upfirst uses your website as a starting point to train your receptionist. 3. Customize it. Set the greeting, the questions it asks, answers to common questions, call transfers and texts to callers — in the dashboard, or by connecting Upfirst to ChatGPT or Claude and telling it what you want. 4. Connect your calendar or CRM. Connect your calendar for booking and your CRM through Zapier or custom actions. 5. Test with a real call. Call your Upfirst number as a customer, read the transcript and fix anything it got wrong. 6. Forward your business line. Forward all calls, only missed calls or only after-hours calls to your Upfirst number from your phone's or phone system's settings.
Have you tested Upfirst?
No. This page is based on public information, and we link our sources. We are independent and not affiliated with Upfirst.
Ready to try Upfirst?
Check the plans and see if it fits. Prefer to compare first? We've lined up the alternatives.
Sources
Last checked . See our methodology.
Upfirst is made by upfirst.ai, an independent company. We are not affiliated with upfirst.ai. Features, prices and availability are set by upfirst.ai and can change; we check them on 1 Nov 2026. We are not responsible for how the third-party tool works. Our responsibility covers our own setup service and Care Plan as described in our terms.
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