The GoHighLevel
Made for marketing agencies and small businesses that want CRM, marketing and AI call/chat agents in one platform, and can spend time configuring it.
All-in-one CRM and marketing platform for agencies and small businesses, with AI Employee add-ons whose Voice AI agents answer and make calls, answer questions and book appointments. See the plans and prices below.
Created by gohighlevel.com
Based on public information — not tested
Last checked: · sources linked below
- No free plan
- Prices published
- Checked 18 Oct 2026
- Independent, not affiliated
How it works for your business
Made for: marketing agencies, home services businesses, small businesses that book appointments by phone
- Calls go unanswered when the front desk is busy or closed Voice AI agent answers calls, answers questions from your knowledge base and books the appointment More calls turned into booked appointments
- Leads go cold because nobody follows up Outbound Voice AI follow-up calls plus automatic follow-up texts and emails after each call Faster follow-up without extra staff time
- Customer details and next steps are lost after a call After-call actions update the contact, create an opportunity and assign tasks in the CRM A clean pipeline and fewer forgotten jobs
What it does for you
Five things GoHighLevel is built to do
Voice AI agents that answer inbound calls and make outbound calls
Voice AI books appointments during calls and answers questions from your knowledge base
Actions during and after calls
Update contacts, transfer to a person, trigger workflows, send follow-up texts or emails, create opportunities.
Conversation AI, Reviews AI, Content AI and Funnel AI
CRM, funnels and marketing tools in the same platform
Who it's for
Is GoHighLevel right for you?
Best for
Marketing agencies and small businesses that want CRM, marketing and AI call/chat agents in one platform, and can spend time configuring it.
Industries
Also filed under: Sales Outreach · Lead Follow-Up · Voice and Phone · Scheduling and Booking · Marketing Content
Pricing
GoHighLevel pricing
Pricing as summarised from the vendor's own pages.
Prices change. Confirm on the vendor's own pricing page before you buy.
Buy / try GoHighLevelGet started
How to get started with GoHighLevel
- Start the 14-day free trial
Pick Starter, Unlimited or Agency Pro on the pricing page and click Start Your Trial; billing starts automatically when the trial ends unless you cancel.
- Add the AI Employee plan
Voice AI, Conversation AI and Reviews AI are add-ons ($50 or $97 per month per sub-account) with usage charges.
- Create a Voice AI agent
Go to AI Agents → Voice AI → Agent List, click + Create Agent, then set the name, voice, language, timezone, prompt and welcome message, and save.
- Add knowledge and actions
Connect a Knowledge Base so it can answer questions, and add Actions such as booking appointments, transferring calls or triggering workflows.
- Test the agent
Use the Test panel for a web call or a phone call (call transfer only works in a phone-call test).
- Assign a phone number and go live
In the agent's Deploy tab choose or buy a number, pick Answer Calls Directly or Use as Backup, set working hours and save.
What you need
- A HighLevel account (paid plan after the 14-day trial)
- The AI Employee add-on for Voice AI / Conversation AI
- An LC Phone or Twilio number for Voice AI
Steps summarised from GoHighLevel's own documentation, checked .
Easy-Start Score
How easy is it to get started?
Two points per check, from public information only. Unknown never counts as a fail. How we score
Worth knowing before you start
AI add-ons cost extra per sub-account, and Conversation AI, Voice AI and Reviews AI carry usage-based charges on top. Voice AI only works on LC Phone or Twilio numbers. A broad platform with a learning curve; AI features need setup and ongoing oversight.
Compare before you choose
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See details →Questions
Quick answers about GoHighLevel
At a glance: GoHighLevel: All-in-one CRM and marketing platform for agencies and small businesses, with AI Employee add-ons whose Voice AI agents answer and make calls, answer questions and book appointments. Best for marketing agencies and small businesses that want CRM, marketing and AI call/chat agents in one platform, and can spend time configuring it. It has no free plan.
Does GoHighLevel have a free plan?
No. Pricing as listed by the vendor: Starter $97/mo, Unlimited $297/mo, Agency Pro $497/mo (annual: $970 / $2,970 / $4,970 per year); Enterprise by quote. AI Employee add-on $50/mo (Growth) or $97/mo (Unlimited) per sub-account, plus usage-based AI and phone charges. 14-day free trial.
How much does GoHighLevel cost?
Starter $97/mo, Unlimited $297/mo, Agency Pro $497/mo (annual: $970 / $2,970 / $4,970 per year); Enterprise by quote. AI Employee add-on $50/mo (Growth) or $97/mo (Unlimited) per sub-account, plus usage-based AI and phone charges. 14-day free trial. Prices change, so confirm on GoHighLevel's own pricing page before you buy.
Who is GoHighLevel best for?
Marketing agencies and small businesses that want CRM, marketing and AI call/chat agents in one platform, and can spend time configuring it.
What can GoHighLevel do?
Voice AI agents that answer inbound calls and make outbound calls. Voice AI books appointments during calls and answers questions from your knowledge base. Actions during and after calls: update contacts, transfer to a person, trigger workflows, send follow-up texts or emails, create opportunities. Conversation AI, Reviews AI, Content AI and Funnel AI. CRM, funnels and marketing tools in the same platform.
What should I know before starting with GoHighLevel?
AI add-ons cost extra per sub-account, and Conversation AI, Voice AI and Reviews AI carry usage-based charges on top. Voice AI only works on LC Phone or Twilio numbers. A broad platform with a learning curve; AI features need setup and ongoing oversight.
What are the alternatives to GoHighLevel?
Similar tools in our directory include Attio, Bardeen, Claap and Floqer, ranked by how easy they are to start with.
How do I get started with GoHighLevel?
1. Start the 14-day free trial. Pick Starter, Unlimited or Agency Pro on the pricing page and click Start Your Trial; billing starts automatically when the trial ends unless you cancel. 2. Add the AI Employee plan. Voice AI, Conversation AI and Reviews AI are add-ons ($50 or $97 per month per sub-account) with usage charges. 3. Create a Voice AI agent. Go to AI Agents → Voice AI → Agent List, click + Create Agent, then set the name, voice, language, timezone, prompt and welcome message, and save. 4. Add knowledge and actions. Connect a Knowledge Base so it can answer questions, and add Actions such as booking appointments, transferring calls or triggering workflows. 5. Test the agent. Use the Test panel for a web call or a phone call (call transfer only works in a phone-call test). 6. Assign a phone number and go live. In the agent's Deploy tab choose or buy a number, pick Answer Calls Directly or Use as Backup, set working hours and save.
Have you tested GoHighLevel?
No. This page is based on public information, and we link our sources. We are independent and not affiliated with GoHighLevel.
Ready to try GoHighLevel?
Check the plans and see if it fits. Prefer to compare first? We've lined up the alternatives.
Sources
- https://www.gohighlevel.com/
- https://www.gohighlevel.com/pricing
- https://help.gohighlevel.com/support/solutions/articles/155000003911-voice-ai-agents-overview
- https://help.gohighlevel.com/support/solutions/articles/155000004107-how-to-create-voice-ai-agents
Last checked . See our methodology.
GoHighLevel is made by gohighlevel.com, an independent company. We are not affiliated with gohighlevel.com. Features, prices and availability are set by gohighlevel.com and can change; we check them on 18 Oct 2026. We are not responsible for how the third-party tool works. Our responsibility covers our own setup service and Care Plan as described in our terms.
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