Attio

Made for startups and small sales teams that want a flexible CRM with built-in AI agents, enrichment and workflows instead of bolting tools onto an older CRM.

AI-native CRM with custom agents and a web research agent that enrich records, research prospects and run workflows, plus Ask Attio for questions about your pipeline in plain language. You can start on the free plan.

Created by attio.com

Based on public information — not tested

Easy-Start Score
✓ Free plan✓ Prices published✓ Paid plan under $50 a month✓ Sign up without a sales call✓ Checked in the last 30 days

Last checked: · sources linked below

Attio at a glance: Easy-Start Score 10/10 and what it is best for
  • Free plan available
  • Prices published
  • Checked 8 Nov 2026
  • Independent, not affiliated

How it works for your business

Made for: startups and SaaS companies, B2B sales teams, founders managing their own pipeline

  • Inbound leads cool off before a rep responds Agents enrich, score and route leads and enroll them in sequences Faster lead response
  • Reps waste time on research and data entry Web Agent research and automatic capture of emails and calls More time selling
  • Deals stall without anyone noticing Signals and risk alerts on stalled deals and at-risk accounts Fewer lost deals and renewals

What it does for you

Key things Attio is built to do

Custom agents for sales and research tasks

Web Agent that researches the web for you

Ask Attio

Ask questions and create with AI across your CRM data.

Workflows to automate revenue processes, with run history down to each agent step

Automatic enrichment of company and people records

Call intelligence and email sequences

Who it's for

Is Attio right for you?

Best for

Startups and small sales teams that want a flexible CRM with built-in AI agents, enrichment and workflows instead of bolting tools onto an older CRM.

Industries

Also filed under: Lead Follow-Up · Sales Outreach

Pricing

Start free. Upgrade only if you need to.

Pricing as summarised from the vendor's own pages.

FREE PLANPricing summaryFree plan (up to 3 seats). Plus $44/user/mo monthly or $35/user/mo billed annually; Pro $99/user/mo monthly or $79/user/mo billed annually; Enterprise custom. 14-day Pro trial.

Prices change. Confirm on the vendor's own pricing page before you buy.

Try Attio free

Get started

How to get started with Attio

  1. Create a free workspace

    Click 'Start for free' on attio.com; the Free plan covers up to 3 seats and Pro can be trialled for 14 days.

  2. Sync email and calendar

    Connect Gmail or Outlook so Attio builds people and company records from your emails and meetings (help article: Introduction to email sync).

  3. Import your data

    Upload a CSV (header row, up to 100,000 rows) from Import / Export on an object or list, check the column mapping and preview, then run it. A separate guide covers moving from another CRM.

  4. Learn the basics

    Follow the Attio 101 course in the help centre to set the workspace up for your business, then turn on agents and workflows.

What you need

  • A Gmail or Outlook account to sync
  • Your contacts or CRM export as a CSV file

Steps summarised from Attio's own documentation, checked .

Easy-Start Score

How easy is it to get started?

Two points per check, from public information only. Unknown never counts as a fail. How we score

Free planPassed
Prices publishedPassed
Paid plan under $50 a monthPassed (from $35)
Sign up without a sales callPassed
Checked in the last 30 daysPassed

Worth knowing before you start

AI features and workflows use monthly credits (Free: 100 seat + 250 workspace credits; Pro: 1,000 seat + 10,000 workspace credits); heavy agent use can run out. The pricing page does not clearly show which AI features each plan includes. Imports are CSV only.

Questions

Quick answers about Attio

At a glance: Attio: AI-native CRM with custom agents and a web research agent that enrich records, research prospects and run workflows, plus Ask Attio for questions about your pipeline in plain language. It has a free plan. Features include: Custom agents for sales and research tasks (vendor: 'Agents ready for any task').

Does Attio have a free plan?

Yes. Pricing as listed by the vendor: Free plan (up to 3 seats). Plus $44/user/mo monthly or $35/user/mo billed annually; Pro $99/user/mo monthly or $79/user/mo billed annually; Enterprise custom. 14-day Pro trial.

How much does Attio cost?

Free plan (up to 3 seats). Plus $44/user/mo monthly or $35/user/mo billed annually; Pro $99/user/mo monthly or $79/user/mo billed annually; Enterprise custom. 14-day Pro trial. Prices change, so confirm on Attio's own pricing page before you buy.

Who is Attio best for?

Startups and small sales teams that want a flexible CRM with built-in AI agents, enrichment and workflows instead of bolting tools onto an older CRM.

What can Attio do?

Custom agents for sales and research tasks. Web Agent that researches the web for you. Ask Attio: ask questions and create with AI across your CRM data. Workflows to automate revenue processes, with run history down to each agent step. Automatic enrichment of company and people records. Call intelligence and email sequences. Gmail and Outlook email/calendar sync.

What should I know before starting with Attio?

AI features and workflows use monthly credits (Free: 100 seat + 250 workspace credits; Pro: 1,000 seat + 10,000 workspace credits); heavy agent use can run out. The pricing page does not clearly show which AI features each plan includes. Imports are CSV only.

What are the alternatives to Attio?

Similar tools in our directory include Floqer, Zoho CRM, 800 AI Agents and AgentErgon, ranked by how easy they are to start with.

How do I get started with Attio?

1. Create a free workspace. Click 'Start for free' on attio.com; the Free plan covers up to 3 seats and Pro can be trialled for 14 days. 2. Sync email and calendar. Connect Gmail or Outlook so Attio builds people and company records from your emails and meetings (help article: Introduction to email sync). 3. Import your data. Upload a CSV (header row, up to 100,000 rows) from Import / Export on an object or list, check the column mapping and preview, then run it. A separate guide covers moving from another CRM. 4. Learn the basics. Follow the Attio 101 course in the help centre to set the workspace up for your business, then turn on agents and workflows.

Have you tested Attio?

No. This page is based on public information, and we link our sources. We are independent and not affiliated with Attio.

Ready to try Attio?

Start on the free plan and see if it fits. Prefer to compare first? We've lined up the alternatives.

Sources

Last checked . See our methodology.

Attio is made by attio.com, an independent company. We are not affiliated with attio.com. Features, prices and availability are set by attio.com and can change; we check them on 8 Nov 2026. We are not responsible for how the third-party tool works. Our responsibility covers our own setup service and Care Plan as described in our terms.

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